Our diverse team of experts is always innovating new ways to set growth free

Empowering a newly launched snack brand to get under the skin of their current and potential customers and segmenting these to develop impactful innovation and marketing.

The Challenge

A leading FMCG brand wanted to understand the growth opportunities for a snacking startup. Specifically, they wanted to understand who the target segments for the brand should be in the US & UK and how best to resonate with them.

Our Solution

We provided a highly strategic and in-depth understanding of the audiences engaged in snacking, key drivers occasions, and how the start-up brand could effectively grow with them. We looked beyond their direct competitive set to understand segments in the wider snacking space. Our novel ‘tribes’ approach to audience insights uncovered how snacking consumers think, feel and behave, revealing new and evolving consumer attitudes, needs & passion points to inform the products, marketing and content the brand could use to resonate best with their growth consumers.

The Impact

Enhanced by a dynamic workshop involving key stakeholders, our client gained valuable insights to pinpoint growth opportunities within identified consumer segments. We thoroughly examined target demographics, optimal timing, and effective strategies to shape both short-term and long-term consumer engagement tactics.