We are delighted to announce our latest achievement in research innovation. We’re proud to share that its latest tool, TILT, has been honoured with the highly esteemed ‘Research Live Innovation of the Year’ award by MRS.
This recognition underscores MSQ’s unwavering support of Freemavens to continually push the boundaries of next generation research methods to unearth deep insights and uncharted growth opportunities.
Presented annually by MRS, the ‘Research Live Innovation of the Year’ award is among the industry’s most prestigious honours, celebrating organisations and individuals who have showcased remarkable innovation and impact in the field of research.
Following this amazing achievement, Andrzej Moyseowicz, Founder and Innovation Partner affirmed, “we are so grateful that our team and culture are imbued with a trusting spirt to nurture a maze of whiteboard scribbles into an innovative reality. There is more magic to come from all parts of Freemavens.”
TILT is an innovative machine learning AI tool which processes thousands of data signals across diverse data sets not previously considered in traditional performance tools; from consumer attitudes and behaviours to category dynamics, cultural drivers, and contextual factors. Breaking free from surface-level analyses the outcome is a holistic view of signals that really influence category and brand performance. Armed with this comprehensive data-led insight organisations are enabled to make sharper strategic and tactical decisions at pace across the marketing, sales, and innovation mix.
The MRS judges commented on Freemavens win, “what Freemavens has achieved in automating data analysis and combining such a range of sources is extremely exciting for our sector. We were impressed with the flexibility of the TILT platform, the speed with which it can incorporate new data and produce fresh insights, and how accessible it is, particularly for in-house teams facing time and cost pressures. Freemavens’ presentation was clear, well thought out and used compelling examples to bring the team’s work to life.”
Eleanor Lloyd Malcolm, Managing Director of Freemavens, shared her thoughts on this momentous win, stating, “we’re absolutely thrilled and humbled to have won the MRS Research Live Innovation of the Year award and be recognised by our industry as a pioneering leader. Innovation is a bold journey that would not have been possible without the entire Freemavens team partnering with change making clients. A big thank you to our amazing people, our clients, and the MRS for championing bolder ways of unearthing impactful insights.”
These awards represent a significant milestone not only for Freemavens but also for the entire MSQ network, showcasing their unwavering commitment to excellence in the data insights and strategy sector.
For media inquiries, please contact:
Aimee Dowds Roddy
+44 7908 144 877
contact@freemavens.com
About MRS
The UK professional body for research, insight and analytics. MRS recognise members and accredited Company Partners who are committed to delivering outstanding insight. As the regulator, MRS promote the highest professional standards throughout the sector via the MRS Code of Conduct.
MRS supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
About Freemavens
Freemavens, trusted partners in harnessing data-driven insights and delivering strategic solutions for business growth. As pioneers of innovation, Freemavens, empowers enterprises to make informed decisions based on data, fostering enduring opportunities for sustained expansion.
