We enable brands to do more of the things people love, to help those businesses grow faster.

Founded in 2013, we set out on a mission to build brands worthy of advocacy through smart data analysis. From our offices in London and China, with 50+ people, we’ve carried out 750+ projects in over 50 countries. Our analysts, data scientists and strategists are bi-lingual fluent/native speakers, allowing us to not just understand language, but also local cultural nuances


Rather than defining and imposing a culture, we’ve allowed ours to spontaneously develop, as cultures do. Our culture makes us all willingly accountable, to each other and our clients, for the work we deliver. It pushes us to learn more every day and grow faster. And it’s based on three behaviours that we collectively share when we’re at our best:

  • Empathy – See Through Others’ Eyes: “We think we listen, but very rarely do we listen with real understanding, true empathy. Yet listening, of this very special kind, is one of the most potent forces for change that I know.” – Carl Rogers
  • Integrity – Do The Right Thing: “Integrity is doing the right thing, even when no one is watching.” – CS Lewis
  • Curiosity – Always Ask Why: “I have no special talent. I am only passionately curious.” – Albert Einstein




Part of MSQ Partners

We’re part of MSQ, one of the fastest growing independent marketing groups in the UK.

MSQ is a joined-up community of best-in-class agencies, helping build High EQ brands to attract, convert, retain and grow valuable customers.

MSQ now has over 750 employees working across 12 global offices, and is proud to be backed by Lloyds Development Capital (LDC).