ON THE DRINKS MENU

WHAT PRODUCTS/MESSAGES/MOMENTS MATTER?

BRAND & BUSINESS QUEST

Identify the most profitable strategic opportunities and the ideas to capture them to help inform an investment strategy aligned to global vs local trends

THE BIGGER STORY

Crystal ball moments & realised future opportunities:

    • Expanded competitive brand list from ~100 to over 1200
    • Correctly predicted that gin in the US would NOT accelerate as it had in the UK
    • Revealed novel tequila drinking moments and the pivot of premium drinkers from whiskeys to sipping tequilas
    • Qualitatively surfaced the rise of artisan bottle formats and small sample SKUs

DATAPOINTS CONNECTED

Social / Search

Freemavens proprietary Melvil Index

Reddit

Influencer events & competitions

LinkedIn and bio extraction