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Decoding the podcast universe by analysing 13,000 episodes with one smart NLP model.

The Challenge

To understand a hard-to-reach audience of health care practitioners and what matters to them through podcasts.

Our Solution

In our analysis, we processed the language and themes from over 13,000 podcast episodes using a proprietary NLP model. This model was designed to extract clear insights by evaluating episode summaries and transcripts, categorising them by authors, descriptions, titles, and other relevant parameters. The resulting data provided us with a streamlined understanding of the content trends within the podcast industry.

The Impact

Through our analytical process, we condensed thousands of podcast conversations into a singular, dominant voice for our client, revealing shifts in topics and themes over time. We pinpointed sponsors and brands actively promoting within the podcast space. This provided our client with critical information for potential sales activation and innovative content ideas, strategically positioning them to resonate more effectively with podcast audiences and expand their reach.