Andrzej collaborates with clients to discover fresh solutions for enduring category challenges.

With a unique background in chemical engineering transitioning into the creative industries and Innovation lecturer at Cambridge University, Andrzej embodies a natural flair for data innovation and problem-solving, effectively tackling clients' most pressing issues. He founded Freemavens with the fundamental belief that brands often overlook customer needs, resulting in a lack of advocacy. As an Innovation lecturer at Cambridge University and ad-hoc advisor, Andrzej continues to inspire and educate future innovators across public and private sectors. His dedication to excellence recently earned him the 'Highly Commended' award from DataIQ as a 'Data Champion'.