Mem ensures the transmission of insights into action and impact across all clients. As a seasoned Brand & Innovation Strategist, he adopts a holistic approach to brand strategy, driven by insights and commercial objectives.

From platforms and positioning to activation across the entire consumer journey, Mem and his team prioritise diagnosing problems before presuming solutions. With his practical experience across industries and storytelling flair, Mem enriches our Strategy & Consulting practice, ensuring our insights are robust and our strategies are effective in opening doors for our clients.