COVID-19 IS CHANGING HEALTH & FITNESS BEHAVIOURS

Covid-19 has accelerated the interest in sports nutrition with many new consumers entering the space in 2021.

The sports nutrition market has changed dramatically over the past years. A category once reserved for athletes and bodybuilders has become democratised and mainstream – grabbing the interest of more health-conscious consumers due to widespread wellness culture and health becoming a lifestyle choice for many.

In this report, Freemavens analyses consumer, search and social data to uncover how COVID-19 and cultural shifts have changed the opportunity.

Download to find out:

  1. How are evolving macro trends influencing category interest?

  2. How Covid-19 and changing expectations is affecting behaviours and recruiting new consumers to the category?

  3. How are leading brands winning the new opportunity?