Covid-19 has accelerated the interest in sports nutrition with many new consumers entering the space in 2021.
The sports nutrition market has changed dramatically over the past years. A category once reserved for athletes and bodybuilders has become democratised and mainstream – grabbing the interest of more health-conscious consumers due to widespread wellness culture and health becoming a lifestyle choice for many.
In this report, Freemavens analyses consumer, search and social data to uncover how COVID-19 and cultural shifts have changed the opportunity.
Download to find out:
How are evolving macro trends influencing category interest?
How Covid-19 and changing expectations is affecting behaviours and recruiting new consumers to the category?
How are leading brands winning the new opportunity?