In a bid to get a better understanding of how the marketing and market research community is evolving & innovating, Freemavens is launching the Insight Fitness Screening Programme.

It’s a simple online questionnaire aimed at Research & Insight professionals that’s been designed to shine a light on the importance companies place on insights.

It will also reveal the methods being used currently to extract those insights and how effective those organisations may be at applying them to help solve business challenges.

How respondents answer the questionnaire will give Freemavens a sense of the health of the insights department within an organisation, and the insights industry more generally. Each respondent will get an IFSP score out of 100, and a simple explanation for why they got it.

For those clients keen to close the gap between the score they achieved and the result they wish they had, Freemavens will be offering free workshops for diagnosis and guidance.

Freemavens, a global data analytics & insight specialist, works with some of the world’s leading companies such as Unilever, GSK, L’Oréal Paris, Pernod Ricard & The Coca Cola Company.