Where is culture and society going? Understand your topic and identify the gaps where you can play in.
What product/ messages/ moments matter? Identify pain points within your category & spot future trends.
Who are the consumers before us? How do these consumers think/ feel/ do/ buy along the journey? Find influencers and consumers who advocate your brand.
How are brands performing? Understand how you compare against your competitors.
WEB & APPS
How do your consumers interact with you? Learn more about how your 1st party data can lead to revelations about your audience.