The world is changing at pace and so is the competitor landscape. With emerging technologies, challenger brands are emerging in industries which were once dominated by the same players for years.

Having a finger on the pulse of your competitors is important, understanding how you compare and how you can challenge in area’s they are falling short.

BRAND & COMPETITOR FITNESS

Diagnosing proposition-market fit for brands and their competitive set as perceived by consumers

KEY INSIGHT NEED

I want to understand… how my brand performs at addressing consumer need (product-market fit) and how it’s perceived relative to the competition

By revealing… the performance of brands and competitors against consumer expectations

So that I can… understand the most urgent and important aspects of my products and communications activities to improve

OUTPUTS & APPLICATION

  • Identifying key areas leading to a loss of product-market fit compared to competitors
  • Evaluating the coverage of a brand/product portfolio in meeting the needs of consumers in a category
  • Understanding which competitive activities are contributing to loss of market share

SERVICE DESCRIPTION

An assessment of how well a brand and its competitors in the category are satisfying or failing to satisfy is meeting the needs and wants of consumers surrounding a value proposition. Requires definition of value by ‘Needs & wants snapshot’

DATA COMPONENTS

Twitter Forums & Blogs
News Reddit
Instagram Google Search
Online reviews Basket Data