How can consumer behaviours and cultural movements impact brands? 

We’re living in a restless world, run by daily challenges that consumers face and that brands need to tackle. The speed of change is unprecedented. 2020 has forced us all to open our eyes to the cultural issues we face as a society. Let’s take Black Lives Matter and the #MeToo movement for example. These are perfect illustrations of cultural changewhich built momentum at a rapid pace. 

Freemavens deep dive topic analysis not only help you understand the space but also the gaps which your brand can participate towards.

CULTURE & LIFESTYLE ANALYSIS

An immersive deep-dive into unprompted behaviours, ideas and customs of target consumers.

KEY INSIGHT NEED

I want to understand… how culture is evolving, what’s driving the change and how it relates to a category

By revealing… the macro and micro trends and topics to show changing interests for consumers

So that I can… position my brand effectively and be a brand that matter

OUTPUTS & APPLICATION

  • Identifying the themes driving culture to better align brand propositions with consumer interest
  • Adopting consumer language in content and advertising

SERVICE DESCRIPTION

Understanding the current state of play of a topic, detailing its emergence, and understanding what consumers think, feel and with regards to the topic.

DATA COMPONENTS

Twitter Reddit
Forums & Blogs News
News Instagram
Google Search  

 

COMMUNICATIONS GAP ANALYSIS

Charting the landscape of content available to consumers to identify white-spaces and areas for improvement.

KEY INSIGHT NEED

I want to understand… the content areas that consumers care about as compared to what my brand and competitors produce

By revealing… the topics that generate the greatest interest and positive talkability

So that I can… develop a more consumer-centric content strategy

OUTPUTS & APPLICATION

 

  • Developing a content plan / calendar based prioritised by most desirable topics
  • Revealing partnership opportunities and / or platforms/communities existing around a topic

SERVICE DESCRIPTION

A methodology for mapping the areas of interest that consumers seek out to obtain information, inspiration and sources of credibility.

DATA COMPONENTS

Twitter Google Search
Forums & Blogs Google Analytics
News Instagram
Redit