From 3rd party to 1st party.

Digital analytics reveal the final journey of your consumer. From awareness, engagement, through to purchase. Analytics also shed light on usability and accessibility. How are your audience navigating your channels? What is most engaging to them?

WEBSITE AND APP AUDIT

Assessing analytics infrastructure and readiness for data collection

KEY INSIGHT NEED

I want to understand… how fit my analytics implementation is for purpose

By revealing… areas for improvement in how my analytics stack is implemented and configured

So that I can… have confidence I am making the best use of my available data

OUTPUTS & APPLICATION

  • Analytics Measurement Framework
  • Personalised Analytics Maturity Model
  • Immediate recommendations for soluble issues
  • Prioritised Roadmap for optimisation

SERVICE DESCRIPTION

Consultation to understand the data you currently collect, and where and how it is currently used; providing a view of your Analytics Maturity practical advice on how best to address any shortcomings.

DATA COMPONENTS

  • Data Layers
  • Tag Management Solutions
  • Digital analytics platforms (Google Analytics; Adobe Analytics)

DIGITAL ANALYTICS IMPLEMENTATION

Assessing analytics infrastructure and readiness for data collection

KEY INSIGHT NEED

I want to… ensure that my digital touchpoints are being tracked and monitored.

By… implementing a full, accessible analytics setup

So that I can… analyse and understand the data to improve the user experience

OUTPUTS & APPLICATION

  • Analytics and Tag Management platform account configuration
  • Marketing Tags/pixels and Attribution
  • Data Layer implementation
  • Enhanced Ecommerce implementation

SERVICE DESCRIPTION

Planning, spec’ing and building a Tag Management and Analytics setup to accommodate business needs, with the appropriate tools and tracking.

DATA COMPONENTS

  • Google Analytics (including GA4) or Adobe Analytics
  • Google Tag Manager, Adobe DTM, Ensighten
  • Platform-agnostic Data Layer