Thinking

We thrive at the restless edge of change. Take a look at our latest news and thinking.

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Adding In Adds Up: The Secret Formula for Brand Success

In today's diverse market, one-size-fits-all approaches don’t work. Smart brands adopt an "add in" culture, letting underrepresented communities shape their strategies to meet unique needs.

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Blog
Employee Success Spotlight: Lucy Thompson

When Lucy Thompson joined the Freemavens team ten years ago, little did she know how pivotal her role would become. Her journey is the stuff of commercial fairytales, marked by her exceptional ability to build amazing client relationships and strategic brilliance.

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Articles
Beyond the Goal: Unmasking the Tribes of Euro 2024

Dive into our fanfare playbook with winning strategies that captivate and keep the crowd cheering.

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Articles
Measuring Cultural Endurance: A Comprehensive Guide

In today’s dynamic market, brands must not only capture attention but also endure and resonate deeply with cultural trends and values. This concept is known as Cultural Endurance, a powerful idea imagined by Smarts, signifying a brand’s ability to stay relevant and influential over time.

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News
Freemavens Invests in Talent and Technology Amid Rapid Growth

We're proud to announce the strengthening of our leadership team with the return of Co-Managing Director Lucy Thompson from maternity leave.

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Blog
Ramadan Reflections: Insights for Brands

To honour our Muslim colleagues and the billions worldwide observing Ramadan, we've had open conversations with members of our team.

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Blog
What’s the Craic: Embracing the Emerald Isles

A blog by Freemavens celebrating the diverse music, tantalising food, enchanting folklore, and colourful slang cherished by our Irish colleagues. Welcome to a world where the craic is mighty, the tunes are deadly, and the stories are pure gas.

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Articles
Google Update: How It Can Make or Break Your Online Presence

GCM V2 will become standard practice; but if your business is one of the early adopters, it means turning GCM V2 into a competitive advantage, allowing for smarter ad targeting and more precise data capture.

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Blog
Empowering Women: Shared Strength and Insights

As we celebrate the achievements of our female colleagues, we also want to honour their femininity, vibrance, and power.

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Articles
Winning in the World of Gamer Consumers

Gaming is a permanent fixture in households across the world. Serving as the ideal medium for individuals to connect, unleash creativity, and immerse themselves in virtual worlds, gaming has transcended the realm of entertainment.

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Blog
The Year of the Dragon: Celebrating Diversity

As we welcome the Year of the Dragon, it’s a moment to delve into the significance of Lunar New Year and how it’s celebrated in different countries and cultures.

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Blog
Employee Success Spotlight: Daniel Santos

Nurturing home-grown talent is embedded into our culture and there’s nothing we enjoy more than a full circle moment when one of our employees reaches their next career milestone.   

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Awards
Celebrating Innovation Excellence with Prestigious MRS Award Win

We're delighted to announce our latest achievement in research innovation. Our latest tool, TILT, has been honoured with the highly esteemed 'Research Live Innovation of the Year’ award by MRS.

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Lauren Warnock, Director - Analytics
News
Freemavens Boosts Analytics Practice with Top Talent

Freemavens, a pioneering analytics, insight & strategy consultancy, is delighted to announce the appointment of Lauren Warnock as Analytics Director and Stephanie Holt, as Senior Consultant.

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Awards
Celebrating Employee Excellence with DataIQ Award Win

We're proud to share that Tom Johnson, Senior Data Scientist, has been honoured with the highly esteemed 'New Talent or Data Apprentice' award by DataIQ.

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Blog
Employee Success Spotlight: Ami Doshi

We take immense pride in nurturing a culture at Freemavens, where we not only promote from within but also empower our team members to reach their own individual career aspirations.

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Blog
Black History Month: Cultural Appropriation, Allyship, & Influence

We are celebrating Black History Month by taking stock of the profound influence the Black community has had on British society and using this platform to address pressing issues like cultural appropriation and allyship.

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Articles
Indulgence to Investment: The Auction Advantage in the Quest for Premiumisation

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Sanjana Mathur, Director - Strategy
Articles
TILT the Odds: A Conversation with a Strategist

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Blog
Savouring ESEA Heritage: Conversations, Culinary Odyssey and Culture

Get ready for a delightful journey as we team up with the vibrant ESEA employees of Freemavens to explore the rich cultural tapestry of East and Southeast Asia.

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Articles
Navigating the Performance Landscape

The world is in a perpetual state of flux, creating a dynamic and disruptive environment for businesses worldwide. A myriad of challenges confronts both businesses and consumers across the globe.

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Articles
Dungeons, Dragons, and Data Oh my

Saddle up, we’re about to delve into the captivating aspirations and challenges that arise when Dungeons & Dragons meets the world of Artificial Intelligence.

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