What We Do

We combine advanced analytics with human intelligence to unlock growth opportunities ahead of the curve.

Over 10 years of harnessing and triangulating diverseand novel data sets has given us a comprehensiveview of cultural change, consumer demand, andcategory evolution.

Category & Brand

It’s easy for brands to live in aworld distorted by their own lens.

We use the data generated by real people going about their daily digital lives to counter bias and open fresh territory.

  • Category Strategy
  • Brand & Portfolio Architecture
  • Positioning & Repositioning
  • Proposition Development
  • Cultural Decoding

Future Planning

Guessing is expensive.

We use emergent data signals to model future shifts, blending human and artificial intelligence to power bold decisions.

  • Trend Tracking
  • Foresight System
  • Strategic Vision
  • Scenario Planning

Audience & Targeting

Believe what I do, not what I say.

Our pioneering tools help us understand the rich and live conversations that people are really having.

  • Audience Understanding
  • Passion Platforms
  • Consumer & Customer Journeys
  • Messaging Platforms & Hierarchy
  • Content Planning

Innovation

Breakthrough innovation arisesfrom authentic need.

We use artificial intelligence to illuminate the gap between consumer pull and market push, identifying the white spaces that matter.

  • Opportunity Framing
  • AI Innovation
  • Platforms, Ideation & Planning

Performance

To fuel performance, you mustknow what drives it.

We build bespoke models to isolate and weight the factors driving performance to unleash optimisation and growth.

  • Performance Modelling
  • Competitor Impact
  • Strategic Consulting
  • Disruptors
  • Growth Areas
  • White Spaces

Data & Analytics

You already hold the key to your success.

We optimise your digital analytics to unlock enhanced insights, experience and conversion.

  • Data Collection & Tool Configuration
  • Performance Reporting & Analytics
  • Site optimisation & personalisation

These projects are powered by our T Suite: integrated insight solutions that harness diverse data sets from multiple points across the journey.

TILT

An award-winning machine learning method that unearths, ranks, and scores brand or product performance drivers and how they evolve over time to grow, or hurt, your business.

Telescope

A revealing method of mapping category opportunity, taking the dual view of what consumers demand and what the market is currently serving them via mainstream and in the fringes.

Tribes

A pioneering approach that maps the digital connections and passions of your segments, finding what's building audience traction so you can find a way to grow with them.

Texture

An innovative consumer-centric approach to decoding cultural phenomena that provides a live pulse on how culture is evolving.

Trace

A cutting-edge AI trends detection and tracking tool which enables you to get ahead of the curve.

TILT

An award-winning machine learning method that unearths, ranks, and scores brand or product performance drivers and how they evolve over time to grow, or hurt, your business.

Telescope

A revealing method of mapping category opportunity, taking the dual view of what consumers demand and what the market is currently serving them via mainstream and in the fringes.

Tribes

A pioneering approach that maps the digital connections and passions of your segments, finding what's building audience traction so you can find a way to grow with them.

Texture

An innovative consumer-centric approach to decoding cultural phenomena that provides a live pulse on how culture is evolving.

Trace

A cutting-edge AI trends detection and tracking tool which enables you to get ahead of the curve.

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