Freemavens is apioneering partner ininsight and strategy

When Lucy Thompson joined the Freemavens team ten years ago, little did she know how pivotal her role would become. Her journey is the stuff of commercial fairytales, marked by her exceptional ability to build amazing client relationships and strategic brilliance.

Dive into our fanfare playbook with winning strategies that captivate and keep the crowd cheering.

In today’s dynamic market, brands must not only capture attention but also endure and resonate deeply with cultural trends and values. This concept is known as Cultural Endurance, a powerful idea imagined by Smarts, signifying a brand’s ability to stay relevant and influential over time.

We're proud to announce the strengthening of our leadership team with the return of Co-Managing Director Lucy Thompson from maternity leave.

To honour our Muslim colleagues and the billions worldwide observing Ramadan, we've had open conversations with members of our team.

A blog by Freemavens celebrating the diverse music, tantalising food, enchanting folklore, and colourful slang cherished by our Irish colleagues. Welcome to a world where the craic is mighty, the tunes are deadly, and the stories are pure gas.

GCM V2 will become standard practice; but if your business is one of the early adopters, it means turning GCM V2 into a competitive advantage, allowing for smarter ad targeting and more precise data capture.

As we celebrate the achievements of our female colleagues, we also want to honour their femininity, vibrance, and power.

Gaming is a permanent fixture in households across the world. Serving as the ideal medium for individuals to connect, unleash creativity, and immerse themselves in virtual worlds, gaming has transcended the realm of entertainment.

As we welcome the Year of the Dragon, it’s a moment to delve into the significance of Lunar New Year and how it’s celebrated in different countries and cultures.